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definitions
8. logo
synonyms: logotype, symbol
a graphical element that is used to identify an organisation, company, corporation, or even a product or service. Logos are symbols which help to create an identity for an organisation or reinforce a product brand, so that they are memorable more easily recognised.
9. brand
noun
a brand is a graphic, font, image or a series of concepts that defines a company's, or product's, identity. by establishing a strong and identifiable brand, a company or organisation is trying to convey to its consumers a sense of familiarity and trust of its products, over that of its competitors.